Welcome Strawberry – Desperate Flower: Jangle-Pop Memory with Psychedelic Roots

Artist: Welcome Strawberry
Album: Desperate Flower
Label: Cherub Dream Records
Featured via: Joyzine
Listen / Buy: Bandcamp

Bloom and Fade

There’s a line in the Joyzine review that stays with you:

“It feels as if … whoever you’re with … will one day be gone.”

That feeling—scented, momentary, maybe vanishing—runs through every part of Desperate Flower. Welcome Strawberry has always dealt in fuzz, jangle, and psych-mess shimmer, but this record leans deeper into emotion. Each song feels like a half-memory recovered through a shoegaze filter.

What You’ll Hear

Melodic guitars soaked in reverb and feedback
Lo-fi drum programming with an analog soul
Vocal softness that feels like it’s remembering itself
Psychedelic shimmer with shoegaze depth

Standout track: “Memory Cube” — a standout on first listen and replayable in ways that loop with new layers.

For fans of: Apples in Stereo, Neutral Milk Hotel, early Deerhunter.

StudioRich Take

We’re drawn to artists who use lo-fi as language, not just filter. Welcome Strawberry has a sense of sonic time-travel—letting fragments echo, feedback bloom, and melancholy shimmer. Desperate Flower is perfect for slow afternoons or scent-triggered spirals.

One of those rare records that feels both handmade and haunted.

File it under:
#BloomInTheNoise
#JangleMemory
#ShoegazeScent
#OaklandEchoes